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The Accounting Podcast
Intuit Attacks Tax Pros & IRS Can't Measure Audit Rate
Oct 4, 2024
This discussion tackles TurboTax's controversial ad campaign encouraging clients to ditch tax pros. It critically examines Intuit's pricing strategy and implications for CPA firms. Survey data on AI adoption in accounting reveals potential benefits and lagging training. The speakers explore issues surrounding IRS audit rates and the tragic consequences of work culture in accounting. Additionally, they delve into proposed changes to CPA licensure, raising concerns about NASBA's influence and advocating for greater state autonomy.
01:14:03
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Quick takeaways
- Intuit's controversial TurboTax ad campaign encourages clients to switch from tax professionals, raising ethical concerns about client relationships and industry integrity.
- Despite a high level of optimism about AI adoption in accounting, only 25% of firms are investing in AI training, showing a significant gap between enthusiasm and action.
Deep dives
Endorsement and Diverse Clientele
OnPay has garnered notable recognition as the only endorsed payroll app by the American Dental Association, highlighting its reliability in the accounting field. The service caters to a broad array of clients, including dentists, farms, startups, restaurants, bars, doctors, and nonprofits. This versatility positions OnPay as a prime choice for various businesses looking for robust payroll solutions. The episode suggests that this endorsement could provide significant credibility to OnPay, which may drive more businesses to consider their services.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode