
Money Lab SEO Article Design
Nov 29, 2025
Discover a fresh SEO strategy focused on consistency and iterative improvement. The concept of 'article design' is introduced, likening it to visual templates. Learn how to produce articles quickly while prioritizing user queries and engagement. With a six-step workflow, Matt advocates for skimmable formats and incorporating multimedia elements. By integrating FAQs throughout and emphasizing key takeaways, you can create frictionless articles that keep readers hooked. The commitment to refining this approach highlights an exciting new direction in content creation.
AI Snips
Chapters
Transcript
Episode notes
Consistency Over Perfect Pieces
- Consistency is the new success metric for content, not perfection on individual pieces.
- Matt Giovanisci focuses on publishing regularly and improving the process at a macro level.
Publish Fast, Iterate Later
- Do publish quickly with a frictionless process and iterate later if a piece doesn't perform.
- Revisit underperforming articles months later and run optimization cycles to improve ranking.
SEO Rules Have Outliers
- Matt shares that many common SEO 'rules' have counterexamples in his experience.
- He uses those anecdotes to justify focusing less on tactics and more on process.
