4X Revenue, 2X Members, 2X ARM in Just 17 Months!

When Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by.

Seventeen months later, she’s doubled her client headcount, doubled her average revenue per member and quadrupled her revenue.

Theresa raced through the stages of Two-Brain mentorship and has reached the elite Tinker level, where gym owners are earning over $100,000 per year. Her focus now is on using her gym to support her family’s lifestyle and create a bright future.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Theresa about the exact steps she took to grow a thriving business and get her time back.

Theresa breaks down the mindset shift that helped her transition from “coach” to “CEO” and shares key actions that fueled the gym’s growth: developing onboarding and retention systems, implementing goal reviews, and hiring staff.

Ready to grow without grinding yourself into the ground? This episode is for you. 

Links

The Stages of Mentorship

"The Golden Hour"

Gym Owners United

Book a Call  

0:01 - Theresa’s 17-month transformation

3:57 - Pre-mentorship struggles

9:34 - Quick wins in Stage 1

13:12 - Moving from coach to CEO

21:29 - Becoming an elite gym owner