The B2B Playbook #95: How to Conduct Customer Interviews Like a Pro and Turn it Into Marketing Material - Crafting the Perfect B2B Campaign Pt.1 - Expert Ryan Gibson
๐ฌ Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. ๐
All good campaigns start with customer research. So we got THE BEST in the business to help us out.
Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica.
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๐ This part of our experiment is proudly sponsored by Dovetail ๐ - your go-to hub for customer insights that empowers teams to build superior products! ๐ ๏ธ๐ก
Don't forget to check them out ๐https://dvtl.link/43ud3hi
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00:00 Introduction and Overview
02:43 Pre-interview: Agreeing on Objectives & Questions
06:10 Using Dovetail to Help with Collection & Analysis
09:33 Ryan's Analysis & Insights From The Interview
18:00 Discussing Pains and Anxieties
20:00 Discussing More Pains and Anxieties
21:00 Discussing Trust and Credibility
24:00 Discussing Time Management and Prioritization
28:00 Discussing Credibility and Trustworthiness
29:00 Discussing Experience and Outcomes
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The B2B Playbook
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