Entrepreneurs on Fire How to Run Profitable Facebook Ads Without Hiring an Agency with Stephen Blackburn & Stephen Johnson
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Feb 5, 2025 In this engaging discussion, digital marketing experts Stephen Blackburn and Stephen Johnson share their insights on leveraging Facebook ads for business success. Blackburn specializes in teaching entrepreneurs how to boost sales through marketing, while Johnson helps them discover innovative monetization strategies. They emphasize the importance of in-house marketing and retargeting ads for profitability. More importantly, they highlight mentorship as a key to mastering Facebook ads, encouraging listeners to find experienced guides to navigate their advertising journey.
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Facebook Ads' Data Advantage
- Facebook Ads are the best because they leverage extensive data on users.
- This data allows for hyper-relevant ad targeting, increasing effectiveness.
In-House Marketing
- Businesses should handle marketing in-house, even if training a team member.
- This avoids the risks and costs of outsourcing to agencies, maintaining control and knowledge.
Crumble Cookie Success Story
- Crumble Cookie, with help from the speakers, successfully implemented in-house Facebook Ads training.
- This led to significant lead generation, demonstrating the effectiveness of this approach.
