You Must Remember This

17: Theda Bara, Hollywood’s First Sex Symbol

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Oct 7, 2014
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INSIGHT

Star-Making As Manufactured Myth

  • Theodosia Goodman reinvented herself as Theda Bara through studio-crafted mythology that turned her into a global sensation.
  • Fox used fabricated exotic origins and striking publicity photos to create a marketable screen persona.
ANECDOTE

The Chicago Press Stunt

  • At a staged Chicago press conference Fox unveiled Bara with a fabricated life as an Egyptian-born actress reclining on a tiger print chaise.
  • Afterwards Luella Parsons reported Bara dropped the act, gasped for air, and spoke without an accent.
INSIGHT

Birth Of The Screen 'Vamp'

  • Theda Bara's first hit, A Fool There Was, defined a new archetype: the screen 'vamp' who weaponizes sexuality.
  • Publicity amplified that archetype until Bara's persona became synonymous with the term vamp.
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