WS1898 Use These Cold - Calling Techniques to Scale Your Business | Stash Gelezinski

In this episode , we had the pleasure of speaking with Stash Gelezinski, a partner at Nedl and a managing director at Capstone Apartment Partners. Stash brings over 15 years of experience in commercial real estate and shares his insights on how AI and machine learning can revolutionize the industry.

Stash's firm, Nedl, is at the forefront of data analytics in commercial real estate, helping clients optimize their portfolios and maximize returns. He discusses how his brokerage experience has shaped the development of Needle's platform, which aims to assist brokers and operators in identifying targeted property opportunities.

One of the highlights of our conversation was Stash's self-proclaimed superpower: cold calling. He believes that cold calling is an essential skill for anyone in the real estate business, whether they're brokers, operators, or involved in capital raising. Stash shared his approach to cold calling, emphasizing the importance of getting to the point quickly to respect the recipient's time.

Stash also provided valuable tips on how to become proficient at cold calling, including the use of scripts and flowcharts, the importance of repetition and learning from each call, and the necessity of being honest and not making things up on the fly.

We delved into the practical aspects of managing contacts and leads, with Stash recommending the use of a CRM over Excel sheets for better efficiency. He mentioned HubSpot as a user-friendly option and Salesforce for more complex needs. Additionally, Stash introduced us to RingDNA, a dialer tool that integrates with browsers and helps streamline the calling process.

Overall, this episode offered a wealth of knowledge for anyone looking to improve their cold calling skills and leverage technology to succeed in the competitive field of commercial real estate.

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