The Importance of Messaging Platforms in Business Communication

In a recent episode of the Thoughtful Entrepreneur Show, the host engaged in a compelling conversation with Gerardo Salandra, the founder and CEO of respond.io. The discussion revolved around the transformative role of messaging platforms in business communication, particularly in the context of B2C (business-to-consumer) interactions. This blog post delves into the key insights shared during the episode, offering actionable advice and expert recommendations for businesses looking to enhance their communication strategies.

Gerardo Salandra introduced respond.io as a cutting-edge software solution designed to help businesses communicate with consumers through popular messaging platforms such as WhatsApp, Facebook Messenger, and TikTok. Established eight years ago, respond.io has navigated the challenges of a nascent market to become a leader in the field, enabling businesses to engage with customers on the platforms they prefer. The conversation highlighted a significant shift from traditional communication methods like phone calls and emails to modern messaging apps. Gerardo emphasized that businesses, especially those in the B2C sector, must adapt to these changes to meet customer expectations and stay competitive.

One of the critical takeaways from the episode is the importance of meeting customers on the platforms they already use. Gerardo shared insights on how businesses can leverage messaging platforms to create personalized and engaging customer experiences. He provided a forward-looking perspective on the future of messaging platforms, noting that the landscape varies significantly by region. As the episode neared its conclusion, Gerardo shared insights into respond.io's growth in the enterprise sector, explaining that the company initially focused on product-led growth but has since expanded to target mid-market and enterprise clients. This episode serves as a valuable resource for business owners looking to navigate the evolving landscape of communication and leverage messaging platforms to foster stronger connections with their customers.

About Gerardo Salandra:

Gerardo Salandra is the CEO and co-founder of respond.io, a leading business messaging platform in Asia. With a background at IBM, Google, and Runtastic, he has developed deep expertise in artificial intelligence and growth hacking. As the former Head of Growth at NDN Group, he led automation initiatives for several Fortune 500 companies and currently co-chairs the AI Society of Hong Kong.

In 2017, he and his co-founders identified a gap in the market for businesses to effectively engage with customers on messaging apps. This led to the launch of respond.io, an AI-driven conversation management platform designed to bridge that gap. Today, respond.io generates $10M in ARR and supports over 10,000 brands across 85+ countries, including McDonald's, Toyota, and British Airways, helping them streamline communication and achieve their business goals.

Salandra is a two-time Forbes 30 Under 30 recipient, a sought-after TEDx speaker, and an Alibaba Cloud MVP, recognized for his contributions to cloud computing and AI. He holds an MBA from the Chinese University of Hong Kong and a Bachelor of Science from Reutlingen University in Germany.

About respond.io:

Respond.io is an AI-powered platform that helps businesses maximize leads and enable sales over chat. By leveraging every conversation as an opportunity for business growth, the platform empowers over 10,000 brands across the globe to seize those opportunities faster.

In 2022, respond.io raised $7 million in Series A funding, led by Headline Asia with participation from AltaIR Capital, Smart Partnership Capital, Sterling Oak Group and Calendula Ventures. From its headquarters in Malaysia, respond.io continues to innovate and advance the future of customer conversations.

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Links Mentioned in this Episode:

Want to learn more? Check out respond.io website at https://respond.io/

Check out respond.io on LinkedIn at https://www.linkedin.com/company/respondio/

Check out Gerardo Salandra on LinkedIn at https://www.linkedin.com/in/gerardosalandra/

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