Great Ideas Float to the Surface w/ Amanda Greenberg

Amanda Greenberg is the CEO and Co-Founder of Balloon, a platform that unlocks ideas, insights, and feedback by eliminating groupthink and amplifying unheard voices. Prior to founding Balloon, she served as a public health researcher in Washington, D.C., where she developed behavior change campaigns for the EPA and CDC under then-Vice President Joe Biden. Amanda is an expert in the barriers to true collaboration and how groups can get past them to make better decisions.

Mentioned in this Episode:

• Amanda on Twitter
• Balloon on Twitter
• Get in touch with Amanda: Amanda@getballoon.com

Time Codes:

(2:42) - Why are groups making worse decisions than they think?
(4:57) - What is the standard group decision-making process?
(7:26) - What is Balloon?
(10:10) - Can you define how you run a flight asynchronously?
(11:46) - Are these flights just for brainstorming or is there a longer use case?
(15:36) - Is there an option for anonymity in the feedback that goes to leaders?
(17:33) - What are some of the most frequent or most impactful biases you see?
(22:46) - What are your thoughts on the power of gut feeling vs. group collaboration? 
(26:33) - How does the extra “question clarification” part of sessions get built into a flight?
(28:36) - How have you built out templates for starting conversations?
(32:54) - Do you have examples of what this new way of working looks like?
(35:40) - Is there a certain personality type that doesn’t do well with Balloon?
(38:29) - What have you learned about creativity from your research?
(43:46) - When do we get to come together and for what purpose as remote workers?
(48:25) - Is there anything Balloon offers to help people test out ideas or pilots?
(50:58) - What are you sick of talking about?
(52:52) - What interests you the most within your work?
(54:19) - What is the purpose of business?
(55:05) - How can people learn more about Balloon?