Isaac John on His Greatest Lessons From 8 Years Of Running A Multi-Million Dollar Fashion Brand, Closing The YKTR Office & Working With Mates

In this episode, I sat down with Isaac John "Ice", an ex-NRL player who turned his passion and hustle into a multi-million dollar clothing empire, YKTR.

After playing for the Penrith Panthers and New Zealand Warriors, he decided to take a leap of faith and dive into the world of business. Now, he's not only a successful entrepreneur but also the host of popular podcasts like The Ice Project and YKTR Sports.

In this episode, Ice opens up about his incredible business journey over the last 7 years. You'll hear about the dramatic $100,000 gamble that changed his life and how he managed to build YKTR from scratch. Isaac shares the ups and downs of his entrepreneurial journey, revealing the biggest mistakes he made and how he overcame massive failures to find success.

Ice also gives us a behind-the-scenes look at the rebranding of YKTR, explaining what sparked the change and how the brand has evolved over the years. He shares his secrets to staying motivated, the strategies he uses to keep pushing forward, and the lessons he's learned about business and life.

In this episode:

• From NRL to Entrepreneur: How Isaac transitioned from playing rugby to creating YKTR, a multi-million dollar clothing brand.
• The $100,000 Gamble: The risky bet Isaac took that dramatically changed his life and propelled his business forward.
• Building YKTR: The steps Isaac took to build YKTR from scratch, transforming it into a successful brand.
• Dealing with Burnout: Isaac shares his experiences with burnout and how he managed to overcome it.
• Rebranding YKTR: The reasons behind YKTR’s rebranding and the process of evolving the brand over time.
• Biggest Business Mistakes: Isaac reveals his biggest business mistakes and how he learned from them.
• Mentorship: The importance of mentors in Isaac’s journey and how they contributed to his success.
• Ego and Growth: How Isaac dealt with his ego and the personal growth that came from it.
• Mental Health in Business: Isaac discusses the challenges of maintaining mental health while running a business.
• Personal and Business Balance: Tips from Isaac on finding balance between personal life and business.

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