Creators should prioritize authenticity and value for their audience, rather than focusing on pleasing critics or worrying about cancel culture.
Building a strong, non-judgmental community is essential in podcasting, fostering a loyal and engaged audience through authentic storytelling and emotional connection.
Content creators should prioritize providing value, entertainment, and insights to their audience, cultivating trust and loyalty instead of solely promoting products or agendas.
Deep dives
Creating for the Critic
One of the main ideas discussed in the podcast is the importance of creating content for the audience, rather than focusing on pleasing critics. The hosts emphasize that when creators cater to the critics, they lose sight of their true audience and the value they can provide. They advise content creators to prioritize authenticity and value, and not to be overly concerned about cancel culture or negative feedback.
Building a Strong Community
Another key point covered in the podcast is the significance of building a strong, non-judgmental community. The hosts emphasize the importance of creating a safe space for guests and audience members to share their stories and experiences. They discuss the power of connecting with the audience on an emotional level and the value of storytelling. By focusing on authenticity, empathy, and creating a genuine connection with the audience, creators can foster a loyal and engaged community.
Putting the Audience First
The hosts stress the importance of putting the audience first. They encourage content creators to prioritize providing value, entertainment, and insights to their audience rather than solely promoting products or agendas. By shifting the focus away from transactional marketing and sales, and toward delivering value and building trust, creators can cultivate a loyal and responsive audience who will organically support and promote their content.
Creating a Platform for Podcast Creators
The podcast episode discusses the creation of Dear Media, a platform for podcast creators. The hosts started their own podcast as a side project and realized the need for more support in terms of monetization, marketing, and other aspects of podcasting. They left a podcast network that did not align with their brand and began self-producing and integrating their podcast with the rest of their brand. They found success not only in audience growth but also financially. This led them to create Dear Media, a platform that represents other podcast creators and provides support in various areas, including live events, audio, video, and commerce.
The Importance of Authenticity in Podcasting
The podcast episode emphasizes the importance of authenticity in podcasting and highlights what makes a good or bad guest. A good guest is warm, self-deprecating, vulnerable, and provides value by sharing unique perspectives or stories. On the other hand, a bad guest may be self-serving, guarded, or not willing to open up. The hosts believe that authenticity and human connection are crucial for building trust with the audience. They share examples of successful episodes featuring guests who were raw, real, and open, regardless of their fame or following. They also stress the need for consistency and commitment in podcasting, as it is a long-term journey that requires dedication and passion.
0:00 Intro
01:08 Creating as a couple
04:50 Lauryn and Michael's origin
07:58 The Skinny Confidential: Product-market fit
11:25 Dealing with criticism and cancel culture
22:00 Advice for new creators
25:34 Dear Media, explained
32:41 What makes a good podcast guest?
36:08 Cultivating the right energy, human connection
49:07 Elon Musk
50:47 Creating for different platforms
52:38 Growing: Dear Media and Skinny Confidential
56:06 The reward of podcasting
57:07 The future of Dear Media
Lauryn Evarts and Michael Bosstick are the dynamic hosts of The Skinny Confidential. Lauryn's unwavering passion for beauty, wellness, and unfiltered advice has transformed her blog, The Skinny Confidential, into an iconic online platform. Complementing her blog, Lauryn has authored The Skinny Confidential Lifestyle Guide and introduced the BODY GUIDE, a monthly subscription service offering exclusive workouts and meal plans.
Meanwhile, Michael Bosstick wears multiple hats as the CEO of Dear Media, founder of Bosstick Media, co-founder of Jetbed, Inc., and co-host of the TSC podcast. With his diverse range of accomplishments, Michael brings a wealth of expertise and experience to the table.
Together, Lauryn and Michael epitomize the epitome of entrepreneurial success, combining their individual talents and passions to create an influential brand and a thriving podcast that captivates audiences worldwide.Follow Sriram:
https://www.instagram.com/sriramk/
https://twitter.com/sriramk
Follow Aarthi:
https://www.instagram.com/aarthir/
https://twitter.com/aarthir
Follow the podcast:
https://www.instagram.com/aarthiandsriramshow/
https://twitter.com/aarthisrirampod
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