Google & Sustainability in Europe with Adam Elman

Jun 13, 2024

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"We have these very ambitious goals and we've spoken about a few, but there are many others in Europe. In particular, the E.U. and countries like the U.K. have very ambitious climate goals. For Google, we want to be part of the solution. So, good for me is, we make progress on our goals in our own operations, but we really want to help others. And we actually have this as a global goal rather than a regional goal, an ambition to help others save a "gigaton" worth of emissions every year from 2030 onwards. A "gigaton" is the emissions of Japan, just to put that in perspective. So, I want a big slug of that to come from the work we are doing in helping companies and other organizations and individuals within my region to help them make more sustainable choices." - Adam Elman

Fresh out of the studio, Adam Elman, Head of Sustainability for EMEA at Google, shares the key initiatives of the company in Europe. We begin with Adam discussing his career journey, explaining how he came to lead key sustainability initiatives at Google and the innovative measures taken to enhance energy efficiency and reduce carbon emissions. He highlights the Environmental Insights Explorer, the challenges of achieving 100% renewable energy, and the role of AI in sustainability. Adam offers valuable advice for companies starting their sustainability journeys and emphasizes the importance of engagement, transparency, and accountability. Last but not least, he describes what great would look like for Google in its sustainability efforts.

Audio Episode Highlights: [0:45] Quote of the Day by Adam Elman #QOTD [2:21] Introduction: Adam Elman, Head of Sustainability for Google: Europe, Middle East & Africa (EMEA). [5:12] Lessons from Adam’s career journey [6:32] Overview of Google’s sustainability initiatives globally [8:13] Google’s sustainability initiatives in EMEA [10:19] What constitutes carbon-free energy? [11:41] How Google uses AI for energy efficiency in data centres. [13:01] Other applications of Google AI in sustainability. [15:15] The One Thing Adam Elman knows about sustainability that very few do. [18:30] Environmental Insights Explorer by Google [20:08] Google Maps and how it helps the city of Dublin to increase cycling by 20%. [26:20] Advice to companies which are beginning on their sustainability journey. [28:33] What does great look like for Google on sustainability? [29:51] Closing

Podcast Information: Bernard Leong hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G. Thomas Craig

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