AI For Pharma Growth E188: How AI is Used in Digital Marketing
In this episode, we dive deep into how artificial intelligence (AI) is revolutionising digital marketing, from SEO optimisation to automated content creation, predictive analytics, and personalised campaigns.
Our guest, Brandon Leibowitz, founder of SEO Optimisers, shares his expert insights on the future of AI-powered marketing, the best AI tools for SEO, and how to write effective ChatGPT prompts that actually rank.
You’ll learn how marketers are using AI and machine learning to:
- Boost search engine rankings with optimised, AI-generated content
- Use ChatGPT and Google Gemini for smarter keyword research and content strategy
- Automate repetitive marketing tasks like ad copywriting, email campaigns, and social captions
- Detect low-performing content and revamp it with AI-driven analytics
- Personalise digital experiences based on target demographics and psychographics
- Balance automation with authentic customer connection
- Avoid AI pitfalls such as hallucinations, misinformation, and data privacy risks
Brandon also explains how AI-enhanced SEO tools like SurferSEO, Ahrefs, and Keywords Everywhere are changing how marketers approach content optimisation. You’ll discover practical strategies for writing long-form prompts, refining Google Ads performance, and leveraging analytics for stronger conversion tracking.
Whether you’re a small business owner, marketing professional, or agency leader, this episode will help you stay ahead in the age of AI-driven digital marketing and understand how to use these tools effectively — without losing the human touch.
About the Podcast
AI for Pharma Growth is a podcast focused on exploring how artificial intelligence can revolutionise healthcare by addressing disparities and creating equitable systems. Join us as we unpack groundbreaking technologies, real-world applications, and expert insights to inspire a healthier, more equitable future.
This show brings together leading experts and changemakers to demystify AI and show how it’s being used to transform healthcare. Whether you're in the medical field, technology sector, or just curious about AI’s role in social good, this podcast offers valuable insights.
AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.
As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.
This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.