S22EP07: Why your coaching fees are too low and how to raise them
Feb 8, 2024
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The podcast discusses the challenges coaches face with low fees and explores the benefits of raising coaching fees. It emphasizes the significance of professional self-esteem and confidence in coaching and provides insights on how to overcome low fees. The importance of creating value for clients and selling better lives is emphasized, along with different pricing strategies. Doubling coaching rates is discussed, highlighting the importance of professional self-esteem and understanding client motivations.
57:47
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Quick takeaways
Raising coaching fees can filter for focused, action-oriented clients and allow for a select client group and better lifestyle.
Creating value for clients through personalized surprises and deep relationship building sets you apart.
As a new coach, recognize your valuable skills, experiment with pricing, and have the confidence to charge what you're worth.
Deep dives
The importance of raising your coaching fees
Raising your coaching fees can help filter for clients who are more focused, take action quickly, and are committed to their success. Higher fees also allow you to work with a select group of clients who inspire you and create a great lifestyle for you and your family. Don't be afraid to double your rates or charge 20% more than you're comfortable with. You can also create different pricing models, such as hourly, project-based, or retainer-based. Remember, the value you bring as a coach is what clients are paying for, not the hours you put in.
The need for valuing and creating client astonishment
To raise your coaching fees, focus on creating value for your clients. Surprise them with check-ins, personalized article or book recommendations, unique meeting locations, and serving two layers deep by helping them improve relationships with others. Use client astonishment to differentiate yourself from coaching organizations that charge lower fees. By going above and beyond for your clients, you not only create a unique coaching experience, but also open doors for other opportunities to give back and create a prosperous life.
Overcoming challenges as a new coach
As a new coach, it's important to recognize that you have valuable experience and skills from other areas of your life that you can bring to coaching. Focus on creating different options on your coaching menu, offering shorter duration coaching packages or one-off sessions. Experiment with pricing and remember that numbers are made up. It's all about building your professional self-esteem and providing value to your clients.
Strategies for pricing and increasing coaching fees
When pricing your coaching services, consider doubling your resentment rate or charging 20% more than you feel comfortable asking for. Alternate between your current rates and the new rates for new clients. Additionally, you can experiment with setting higher fees and being open to flexible pricing models. Remember, it's all about creating value for your clients and having the confidence to charge what you're worth.
Handling objections and anxiety during enrollment
When potential clients raise objections about the cost, confidently ask, 'What's your point?' and remember that you're not just selling coaching sessions, but offering a better life. Embrace the fear and make saying your new numbers a celebration. Additionally, address anxiety around enrollment by realizing that the fear should be on their side, as you're offering to transform their lives. Focus on the value you create and trust in your ability to serve your clients powerfully.
In this masterclass I demonstrate how to create high-fee clients one relationship at a time and share my simple framework to build a thriving coaching business. I share powerful distinctions and key frameworks to help you:
Understand the common fears and blocks holding coaches back from charging more
Shift your mindset to raise your fees (even right after this masterclass)
Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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