Learn how to build great products through continuous discovery, including weekly touch points, developing six mindsets, opportunity solution trees, the product trio, drawing exercises, testing assumptions, and establishing a framework. Explore continuous discovery habits for product development, including competitor monitoring, user testing, data analysis, persona updates, idea generation, and stakeholder reviews. Understand the importance of iterating and adapting based on feedback and outcomes.
Continuous discovery emphasizes weekly touch points to uncover opportunities and understand customer pain points.
The book outlines a framework for conducting continuous discovery with weekly, monthly, and quarterly activities.
Deep dives
Continuous Discovery: Uncovering Opportunities and Customer Pain Points
Continuous discovery is a key approach discussed in the book "Continuous Discovery Habits" by Teresa Torres. It emphasizes the importance of weekly touch points to uncover opportunities and better understand customer pain points. These touch points aim to focus on discovery rather than simply hearing what product customers want. The book also highlights the development of six mindsets, including outcomes over output, impact over features, customer centricity, collaborative product development, visual thinking, and experimental mindset.
Framework for Continuous Discovery and Product Improvement
The book offers a framework for conducting continuous discovery, consisting of weekly, monthly, and quarterly activities. Weekly activities include user interviews, analytics review, and competitor research. Monthly activities involve user testing, surveys and feedback collection, and data analysis. Quarterly activities encompass user persona and journey mapping, ideation and concept generation, and prioritization and road mapping. The book emphasizes the flexibility to tailor this framework based on specific context and feedback received during each cycle.
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Building Great Products through Continuous Discovery
This book will teach you how to build great products by employing continuous discovery. It helps answer questions like how do you know you’re building something customers want? How do you ensure you’re improving it over time? How do you guarantee you’re adding value and capturing some of that value?
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