Episode 132 - Why Most Startups ‘Market’ Instead of Entertain

Discover why many startups struggle to create entertainment-focused brands instead of just marketing their products. Explore the shift towards engaging brand communications and the internal culture needed to succeed. Learn the importance of connecting with passionate audiences and how brands like Dr. Squatch resonate by prioritizing empathy. Uncover the secrets behind successful entertainment-driven strategies that can elevate consumer experiences and reshape perceptions in various categories.