Episode 132 - Why Most Startups ‘Market’ Instead of Entertain
Startup Confidential
00:00
The Importance of Audience Focus in Brand Entertainment
This chapter highlights the significance of targeting a passionate consumer audience over mere product success, underscoring the need for empathy and connection in branding. By exploring examples like Dr. Squatch, it illustrates how a focused, engaged approach can create compelling brand identities that resonate with consumers.
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Transcript
