Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. 

 

In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price. 

 

Hit PLAY to hear: 

 

• 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years 
• 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market 
• 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans 
• 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website 
• 💰 How to sell premium products on Amazon without joining the price war 
• 🤖 The AI tools and automation ideas she’s exploring to scale without a big team 

 

Key timestamps to dive straight in: 

[04:29] "Doodle Detangler Idea Journey" 

[08:24] Trusting EA with Daily Operations 

[10:47] Building Trust with VIP Customers 

[13:58] Maximizing Amazon Sales via Traffic 

[17:22] "Nurturing Customers Beyond Amazon" 

[20:00] Listen to Elina’s Top Tips! 

 

Full episode notes here: https://ecmp.info/559  

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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