Marketing School - Digital Marketing and Online Marketing Tips

Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company

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Oct 14, 2025

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INSIGHT

Pace Ideas To Avoid Work-In-Process Overload

Jeff Bezos learned to "release the work at the right rate" to avoid creating unhelpful WIP backlogs.
Prioritizing and holding ideas until the organization can execute increases throughput and reduces distraction.

ADVICE

Avoid Multi-Project Paralysis

Avoid spreading your team thin by chasing many half-done ideas that yield no results.
Prioritize single big efforts and decline distractions that consume months of internal resources for little long-term impact.

ANECDOTE

When An Acquisition Is A Distraction

Neil described rejecting a possible acquisition because it would distract his team for little long-term gain.
He contrasted that with a missed opportunity to acquire Huge, which he would have pursued despite the work required.

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