How UEFA uses insights to develop and govern European football with Sefton Perry

In this episode, Jason talks to Sefton Perry, the Head of the Intelligence Centre at UEFA, about how he and his team use data and insights to develop football, govern the game and run multi-million-pound football competitions. This includes how they make use of strategic intelligence to make sure decisions are taken with evidence in the room, how they’re set up and how they collaborate internally and with European football leagues.