The Very Dental Podcast Network AME: Price Anchoring (aka: One Reason Dental Benefits Suck)
Al riffs on the concept of "price anchoring." If you can plant a dollar amount in the brain of your customer, you can manipulate what they believe a product or service is worth. It works with iPads as well as dental care and insurers are way better a this stuff than we are.
Some links from the show:
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