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Motley Fool Money
Are Big Ads Worth The Spend?
Feb 12, 2024
Celebrities, talking cats, and bad animation, did those Big Game ads connect? Ricky Mulvey, Dan Boyd, and Deidre Woollard discuss what brands are looking for from a major spend and the increasing bifurcation of the watching experience. Mary Long and Rick Munarriz compare Match and Bumble and break down the prospects for these two publicly traded matchmakers.
32:06
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Quick takeaways
- Bumble focuses on giving women control in the dating experience and has shown consistent growth and profitability.
- Match Group, the market leader in the dating app industry, has achieved long-term profitability and trades at an attractive valuation.
Deep dives
Bumble's Growth and Founder Driven Success
Bumble, the underdog in the dating app industry, has shown consistent growth and profitability. With its founder, Whitney Wilferd, at the helm, Bumble focuses on giving women control in the dating experience. The company has reported positive net income and aims to continue its growth trajectory.
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highlights
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