Motley Fool Money Are Big Ads Worth The Spend?
Feb 12, 2024
The discussion kicks off with a deep dive into Super Bowl ads, questioning whether high costs truly yield effective results. Celebrities often dominate mainstream advertising, but is star power alone enough? The conversation then shifts to the contrasting journeys of dating apps Bumble and Match, analyzing market strategies and user engagement. Insights on uninspiring ads from major brands reveal pitfalls in creativity. Lastly, new trends in awareness marketing and innovative e-commerce blend the old with the new, reshaping how brands connect with consumers.
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Super Bowl Ad Motivations
- Companies advertise during the Super Bowl for various reasons, including general awareness and special promotions.
- There's also an ego element for marketing executives on this big stage.
Poppy's Soda-Centric Ad
- Poppy, a soda brand, ran a Super Bowl ad emphasizing the word "soda."
- The ad's message was clear, but its repetitiveness was grating.
The Rise of Niche Super Bowl Broadcasts
- This year's Super Bowl had a separate, family-friendly broadcast on Nickelodeon.
- This division reflects the trend of viewers moving away from traditional linear TV.