Advertising Dynamics in Major Events

Celebrities, talking cats, and bad animation, did those Big Game ads connect?

(00:21) Ricky Mulvey, Dan Boyd and Deidre Woollard discuss:

- What brands are looking for from a major spend.

- The increasing bifurcation of the watching experience.

- If it takes more than a celebrity or three to make a great ad.

(19:11) Mary Long and Rick Munarriz compare Match and Bumble and break down the prospects for these two publicly traded matchmakers.

Companies discussed: PARA, DIS, PDD, MTCH, BMBL, ETSY, VZ, CGSP, RDFN, MNST

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Host: Deidre Woollard

Guests: Ricky Mulvey, Dan Boyd, Mary Long, Rick Munarriz

Producer: Ricky Mulvey

Engineers: Dan Boyd, Rick Engdahl

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