Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Marketplace SEO
Sep 20, 2024
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, brings her expertise in marketplace SEO to the forefront. She discusses the power of SEO in optimizing vast online product ranges while enhancing user experiences. The conversation touches on the collaborative efforts needed from various teams to create effective strategies. Amy dives into the unique challenges of managing SEO for a niche market, emphasizing the importance of organization and technical tools in navigating the complexities of e-commerce.
19:08
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Quick takeaways
- Establishing a solid technical foundation for marketplace SEO, including site maps and internal linking, is essential for managing vast product listings.
- Collaboration among various teams, such as engineering and product, enhances SEO efforts and improves the overall user experience in online marketplaces.
Deep dives
Marketplace SEO Strategies and Technical Foundations
Marketplace SEO requires a unique approach due to the vast number of product listings and the need for effective technical strategies. The discussion emphasizes the importance of establishing a solid technical foundation, including site maps, internal linking, and information architecture, which are crucial for managing millions of pages. A significant aspect of optimizing for SEO is focusing on technical elements like hreflang for international sites and ensuring robust internal structures are in place. This foundational work sets the stage for improving user experience and overall search visibility, especially in a dynamic marketplace environment.
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