Marketplace SEO Strategies and Technical Foundations

Marketplace SEO requires a unique approach due to the vast number of product listings and the need for effective technical strategies. The discussion emphasizes the importance of establishing a solid technical foundation, including site maps, internal linking, and information architecture, which are crucial for managing millions of pages. A significant aspect of optimizing for SEO is focusing on technical elements like hreflang for international sites and ensuring robust internal structures are in place. This foundational work sets the stage for improving user experience and overall search visibility, especially in a dynamic marketplace environment.