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Discover the rise of smaller fashion brands at the Paris Olympics, focusing on sustainability and creativity, while major brands like Adidas and Nike also showcase their designs. Explore how luxury fashion houses partner with the Olympics to reach a broader audience through iconic backdrops. Uncover the strategies and challenges faced by brands to gain visibility amidst strict regulations, emphasizing the value of connecting with national teams and athletes for promotional purposes.
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Quick takeaways
- Smaller fashion labels are playing a bigger role in designing Olympic athlete uniforms, showcasing diversity.
- Brands partner with athletes to increase visibility and engagement, prioritizing authentic connections with dedicated followers.
Deep dives
Fashion Brands Embrace Olympics in Paris
Paris prepares for a fashionable Olympics with luxury brands like LVMH getting involved in designing athlete uniforms. This year sees smaller labels joining the big names in outfitting athletes with a focus on sustainability. The use of startup labels alongside fashion giants signals a shift towards diversity in brand representation during the games.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode