Business Daily Paris 2024: The fashion Olympics
Jul 22, 2024
Discover the rise of smaller fashion brands at the Paris Olympics, focusing on sustainability and creativity, while major brands like Adidas and Nike also showcase their designs. Explore how luxury fashion houses partner with the Olympics to reach a broader audience through iconic backdrops. Uncover the strategies and challenges faced by brands to gain visibility amidst strict regulations, emphasizing the value of connecting with national teams and athletes for promotional purposes.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Spotlight on Smaller Fashion Brands at the Olympics
02:08 • 7min
Fusing Fashion and Sports in the Paris Olympics
09:21 • 5min
Strategies and Challenges for Brands at the Olympics
14:29 • 2min
The Fusion of Fashion, Sports, and Branding for Paris 2024 Olympics
16:09 • 5min