The chapter delves into the fashionable side of the upcoming Paris Olympics in 2024, highlighting teams arriving for the event with stylish and culturally relevant designs. It talks about major fashion brands like Adidas and Nike being involved in creating uniforms for the athletes participating in the Olympics, adding a touch of style to the games.
We’re used to fashion giants like adidas and Nike designing athlete uniforms for the Olympics and Paralympics.
This year however, it’s likely we’ll see smaller labels on the podium.
In this programme we hear from the diverse list of designers and learn why the fashion industry is so keen to work with sports stars.
Presented and produced by Megan Lawton
(Image: Portugal's Gabriel Ribeiro competes during the Skateboarding Men's Street Preliminaries of the Olympic Qualifier Series 2024.Image: Getty Images)