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The Hustle Daily Show
The economics of Super Bowl halftime shows
Feb 9, 2024
The podcast explores the economics of Super Bowl halftime shows, including the lack of payment for performers and the benefits they receive in terms of exposure and popularity. It also discusses the increasing cost of Super Bowl advertising and the potential for cross promotion opportunities.
16:54
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Quick takeaways
- Artists performing in the Super Bowl halftime show do not get paid, relying on the exposure to benefit their careers and generate a significant return on investment.
- Brand sponsorship, such as Apple Music's $50 million annual sponsorship, provides opportunities for cross-promotion, music sales, and increased visibility for artists.
Deep dives
Viewership and Advertising during the Super Bowl Halftime Show
The Super Bowl halftime show attracts millions of viewers each year, with numbers consistently reaching over 100 million. Rihanna's performance in 2021 became the second most-watched televised event in American history. Advertisers pay exorbitant amounts for placement during the halftime show, with prices reaching $7 million per 30-second ad. Despite the high costs, many brands see the halftime show as an opportunity for massive exposure and a chance to repeat their presence year after year.
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