

The economics of Super Bowl halftime shows
Feb 9, 2024
The podcast explores the economics of Super Bowl halftime shows, including the lack of payment for performers and the benefits they receive in terms of exposure and popularity. It also discusses the increasing cost of Super Bowl advertising and the potential for cross promotion opportunities.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
The Popularity and Viewership of Super Bowl Halftime Shows
03:39 • 2min
The Increasing Cost of Super Bowl Advertising and Brand Investments
05:16 • 2min
ROI and Compensation for Super Bowl Halftime Show Performers
07:11 • 4min
Super Bowl halftime show, sponsorship changes, and cross promotion opportunities
11:31 • 4min