The Hustle Daily Show cover image

The economics of Super Bowl halftime shows

The Hustle Daily Show

00:00

The Increasing Cost of Super Bowl Advertising and Brand Investments

This chapter discusses the rising cost of advertising during the Super Bowl, with advertisers paying nearly $7 million for a 30-second ad. It explores the stress and pressure faced by advertisers and questions why brands continue to invest such a large amount of money despite the decline in cable TV viewership.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app