Ben Bergloff, a young entrepreneur who founded Epic Exterior Services at just 15, shares his remarkable journey in the home service industry. He delves into his innovative marketing strategies and the vital role of networking in building a strong brand. The discussion highlights his plans to expand into a franchise model and the importance of leveraging technology for efficiency. Ben emphasizes the value of mentorship and community connections in navigating challenges, inspiring listeners to cultivate curiosity in their entrepreneurial pursuits.
Ben Bergloff's entrepreneurial journey emphasizes the significance of networking and community connections for young entrepreneurs to thrive.
He demonstrates the effective use of technology and smart branding strategies to enhance business operations and customer service experience.
Deep dives
Early Entrepreneurial Journey
At the age of 15, Ben Bergloff embarked on his entrepreneurial journey by starting a home service business with minimal supplies and a lot of determination. Armed with just $30 worth of tools, he began door knocking in his neighborhood and relied on local resources, like his father's janitorial closet, to gather equipment. His mother played a significant role in documenting this journey through photography, which highlighted his early ambitions. With inspirations drawn from YouTube and successful entrepreneurs like Steve, the window cleaner, he learned the ropes of window cleaning without any formal training.
Networking and Marketing Strategies
Ben emphasizes the importance of networking for young entrepreneurs, particularly through local organizations like the Chamber of Commerce and BNI (Business Network International). He found value in attending business expos and community events to promote his services and build relationships within the community. His marketing strategy has evolved over time, leading to a rebranding of his company to Epic Exterior Services to encompass a broader range of services beyond window cleaning. By appearing in local business directories and utilizing word-of-mouth referrals, he was able to establish a recognizable brand that resonates with customers.
Technology and Future Expansion Plans
Ben's business leverages technology to streamline operations and enhance customer service, particularly through CRM solutions like Housecall Pro. He highlights essential features such as mobile accessibility, automated follow-ups, and GPS tracking for service dispatches, which he integrates to improve efficiency and customer experience. Looking ahead, he aims to expand his service offerings with sub-brands, such as Epic Exterior Lighting, and ultimately desires to franchise his business. By relying on online resources and community relationships, he is committed to continuous learning and growth as an entrepreneur.
In Episode 45 of the “Superpro Podcast,” host Roland Ligtenberg interviews Ben Bergloff, a young entrepreneur who started his journey in the home service industry at the age of 15. Ben shares how he has grown Epic Exterior Services, his strategies for networking and marketing, and his vision for expanding the business into other categories and a franchise model. The conversation hits some highlights you don’t want to miss, including smart branding tips, leveraging tech, and the value of mentors and community connections.
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