Conversations with Peter Boghossian Women Have Been BETRAYED: Former Levi's CMO Jennifer Sey
Nov 18, 2025
Jennifer Sey, former CMO of Levi's and founder of XX-XY Athletics, advocates for fairness in women's sports and discusses the impact of branding on cultural beliefs. She critiques Nike's marketing choices and argues that corporate-funded research skews perceptions of athletic viability. Sey emphasizes why biological differences justify women's sports and debates fairness versus inclusion in competition. She also addresses the health risks of extreme body positivity and advocates for parental guidance on media influence.
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Dylan Mulvaney Campaign Example
- Jennifer Sey recounts Nike's social campaign with Dylan Mulvaney promoting running bras using a trans-identified male influencer.
- She says this example normalizes the idea that trans-identified men are women and misaligns product authenticity.
Brands Shape Cultural Reality
- Brands shape cultural beliefs and can normalize ideas like "if you say you're a woman, you are."
- Jennifer Sey argues corporate campaigns (e.g., Nike) cement social narratives that affect sports and policy.
Corporate Wokeness As Strategy
- Corporations adopt progressive positions partly to appeal to younger employees and consumers.
- Sey says firms often pretend moral motives while seeking profit and cultural acceptance.
