Brand Resets and Market Backlash Examples

Jennifer Sey is the former CMO of Levi's and Founder of XX-XY Athletics, a clothing brand standing up for female athletes and fair competition. In this conversation at the Genspect Conference, Jennifer and I discuss her brand, the issue of males in female sports, and much more. Jennifer on Instagram:

Watch this episode on YouTube and read the accompanying Substack post.

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