Mass Appeal #9. Unlocking the Power of Rewarded Gaming Experiences in Apps - Marc Bearman (Fetch)
Mar 27, 2024
45:03
Marc Bearman, the General Manager of Fetch Play, chats with Tommy about the potential of rewarded experiences in gaming, particularly at the intersection of reward platforms like Fetch and game studios, and how it can lead to innovations and new opportunities for engagement, loyalty, partnerships, and revenue streams. They cover the evolution of rewarded video as a monetization strategy, how gaming studios might benefit from designing games with rewarded experiences in mind, and what the future holds for this exciting new intersection.
Questions Marc Answered in this Episode:
- Tell us about your background and what you're doing today at Fetch.
- What do you think makes Fetch special?
- Why do you think it makes sense for Fetch to integrate gaming into its rewards platform?
- What about the Fetch audience makes them attracted to games?
- What’s got you stoked about 2024?
Timestamp:
- 1:27 Marc’s role at Fetch and background in ad tech
- 5:04 The evolution of rewarded video
- 7:51 Integrating gaming into a rewards program
- 12:31 Navigating user feedback and the importance of data-driven decisions
- 16:24 Fetch’s unique position as a rewards and loyalty app
- 22:23 Exploring user engagement and data accuracy
- 23:54 The Fetch Play Initiative
- 26:15 Win-win-win: Fetch-game studios-consumers
- 34:47 How fetch appeals to gamers and non-gamers
- 39:46 Looking ahead: the future of gaming and rewards with Fetch