The Problem With... The Problem With Personal Branding: Lara Acosta
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Jan 13, 2026 
Lara Acosta, an entrepreneur and LinkedIn expert, dives into the pitfalls of personal branding alongside James Smith. They tackle the rise of ego-driven content and the importance of being useful rather than merely interesting. Lara emphasizes the power of storytelling and how introverts can excel by focusing on writing. The conversation explores the benefits of high-ticket pricing and authenticity in branding amidst AI-generated noise. With practical advice on personal reinvention and monetization, this discussion offers valuable insights for anyone navigating the modern branding landscape.
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Introverts' Edge In 2026
- Introverts will win personal branding in 2026 because writing and ideas matter more than performance.
- Writing grants influence independent of looks, charisma, or on-camera skill.
An Accidental LinkedIn Start
- Lara started on LinkedIn aiming to get a job, not to become an influencer, and her first post went viral.
- That early accidental success taught her platform dynamics and shaped her strategy.
Be Useful, Not Interesting
- Be useful, not interesting: focus on solving a market's problems rather than showcasing yourself.
- Remove ego and craft posts that answer 'what's in it for me' for the reader.