Point Of The Story Why Your Website Feels Off, And How to Fix It with Sarah Kleist
Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home in sweatpants designing someone’s dream website.
That’s just a Tuesday in the life of Sarah Kleist.
She’s a New York-based actor and Showit website designer, and also one of my real-life best friends, my longest-running creative collaborator, and the most organized Notion girlie you’ve ever met.
In this episode, we’re talking all about living a double life as a multi-passionate human, why “simple” websites aren’t always the move, and how to make a template look like a million bucks. Plus, we share the behind-the-scenes of what it’s like to collaborate on all the dreamy copy/design projects we’ve done together (and why we absolutely refuse to share a contract system. Ever.).
TOPICS & TANGENTS
— Why template websites aren’t a cop-out (and how to make them look custom!)
— The very specific power of red leather pants and a good walkout song
— Why you need more website pages than you think
— The Notion obsession that will either inspire you or make your brain short-circuit
— A highly emotional tangent about seltzer, energy drinks, and being short in real life
— A mini lesson on the real difference between being outgoing and being an extrovert
— The exact moment we went from TikTok mutuals to real-life besties
— How our copy/design collabs actually work
POINT OF THE STORY
A solid website template and smart UX will take you far. (A fresh Notion hub wouldn’t hurt either.)
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Sarah Kleist @kleistcreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
KLEIST LINKS
— Follow Kleist on Instagram
— Check out her obviously kickass website
— Download Kleist’s viral freebie: The To-Done List
— BTL Copy x Kleist Creative - hire us together!
— Kleist’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— The book that inspired Kleist to reach out to me and the group we both joined as a result
— What I asked you to search up on TikTok
— Websites mentioned: Madden Made Events (designed with the Manhattan template by Tonic Site Shop), The Legalzine, Kat Wolff Creates, Frances House, Ashley Flowers, Monocle Productions, Katherine Marchand
TIMESTAMPS
00:00 Intro
00:23 Meet Sarah Kleist, The Best Showit Website Designer
06:03 Rapid-Fire Squirrel Brain Questions
18:02 The Truth About Templates, UX, and Doing Too Much
22:57 The To-Done List and Tracking Your Entire Life
28:17 What It’s Like to Work with Sarah + Sara
38:32 Favorite Projects We’ve Done Together
42:31 What We’re Actually Like in Real Life
48:21 Closing
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
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