Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different

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In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?

Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.

Topics covered:

• The reason why the only difference between most companies is the logo
• How differentiation can be achieved by one strong thing or a combination of lots of smaller things
• The consequences of sameness in your business
• Which differentiations are not worth the investment
• How to define a position in the market
• Why you want to attract a certain group and repel another
• Using differentiation to give potential customers a reason to choose you
• Thinking actively about how you are influenced

Resources mentioned:

• CXL Institute
• Copytesting
• Optimizely
• VWO
• Convert.com
• SiteGainer
• Differentiate or Die - Jack Trout and Steve Rivkin
• Positioning - Al Ries and Jack Trout
• Obviously Awesome - April Dunford
• Play Bigger  
• Gainsight
• Codeacadamy
• Linkedin Learning
• Udemy
• Reforge
• Hotjar
• Ahrefs
• Whiteboard Friday
• Moz
• SEMrush
• Basecamp
• Drift
• Squadcast
• How Brands Grow - Byron Sharp
• Monday.com
• Crunchbase
• Trello
• Airtable
• Asana
• Clickup
• Road Less Stupid - Keith J Cunningham
• 22 Immutable laws of Marketing - Al Ries and Jack Trout
• The Brand Gap - Marty Neumeier
• Zag - Marty Neumeier
• Brand Flip - Marty Neumeier
• Category Creation: 4 Reasons to NEVER Do It
• Challenge Category Conventions in 7 Steps (+ Examples)
• Branding 101: 5 Steps to Build a Small Business Brand

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→ Buy my book: book.stfo.io
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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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