The Duct Tape Marketing Podcast Why Inner Excellence Creates Outer Success
24 snips
Aug 21, 2025 
Jim Murphy, a high-performance coach and author, discusses his viral book, sparked by NFL star AJ Brown reading it during a game. He emphasizes mastering the inner game for peak performance and fulfillment. Topics include redefining success, letting go of outcomes, and the power of vulnerability. Jim contrasts the mindsets of athletes and business leaders, stressing the importance of inner strength and authentic connection. He also explores how spiritual practices can lead to greater professional success.
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AJ Brown Reading Sparked Viral Demand
- AJ Brown was shown reading Inner Excellence during an NFL wild card game and called it his pre-game centering routine.
- Jim Murphy learned about the moment publicly and it triggered massive interest in the book.
Viral Moments Can Reframe A Career
- A viral public moment can change the life of a book overnight despite prior slow sales.
- Murphy's Inner Excellence went from a few copies a day to selling tens of thousands daily and translated globally.
From Minor Leaguer To Solitude Researcher
- Murphy shared his arc from minor league player to coach after vision issues forced retirement.
- He retreated to solitude and spent five years researching peace and performance, which birthed Inner Excellence.
