SaaStr 683: How To Live Your Values While Building A Unicorn with Notion, Motive, and Incredible Health
Aug 28, 2023
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Notion COO, Motive CEO, and Incredible Health Co-Founder discuss living company values while building a unicorn. They explore democratizing software tool making, enhancing healthcare hiring, and improving operational efficiency through technology. The importance of living and honoring values as a founder is emphasized, along with the process of creating and implementing company values. They also highlight the significance of living by company values and incorporating them into daily practices.
Notion's mission is to democratize software tool making by offering building blocks that allow users to create their own tools based on the way their brains work, aligning with the trend of customers wanting fewer tools that can do more.
Atlas offers a quick and cost-effective solution for global expansion, tapping into the talent pool in Eastern Europe to provide skilled engineers at a lower cost, enabling market entry in just two weeks and reducing costs by 87%.
Deep dives
Democratizing software tool making
Notion's mission is to democratize software tool making by offering building blocks that allow users to create their own tools based on the way their brains work, rather than conforming to pre-existing tools. This mission aligns with the trend of customers wanting fewer tools that can do more, as opposed to using numerous specialized tools.
Fast and compliant global expansion
Atlas offers a quick, cost-effective, and compliant solution for companies looking to expand globally. By tapping into the talent pool in Eastern Europe, companies can have access to skilled engineers at a lower cost. With entities in 160+ countries, Atlas enables market entry in just two weeks and reduces costs by 87% compared to traditional methods.
Improving healthcare hiring processes
Incredible Health is a career marketplace for healthcare workers, helping hospitals and health systems hire nurses in permanent roles within 20 days. Their platform has enabled over 600 hospitals across 25 states in the US to find and hire the best healthcare professionals efficiently. Their mission is to improve the lives of healthcare professionals and help them find and do their best work.
Unlocking the potential of the physical economy
Motive's mission is to unlock the potential of industries like construction, transportation, field service, agriculture, and manufacturing by providing technology that improves safety, productivity, and operational efficiency. Through IoT hardware and AI-powered applications, Motive connects physical operations, digitizes workflows, and helps businesses optimize their operations, leading to increased productivity, service quality, and customer satisfaction.
Discover how three breakout SaaS companies scaled from an idea to hundreds of employees and $1B+ valuations, all while living their values along the way.
Notion COO Akshay Kothari, Motive CEO and Founder Shoaib Makani, and CEO and Co-Founder of Incredible Health Iman Abuzeid share the secrets of ensuring their company-centered values and purpose remained an anchor amidst hypergrowth. Moderated by Laura Weidman Powers, Operating Partner at Base10 Partners.
As we dive into these three highly successful companies, we’ll talk about their values, the process of creating them, and the right time for founders to create their own values.
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