Dan Hancox, author of "Multitudes, How Crowds Made the Modern World," dives into how crowds shape society from Notting Hill carnival-goers to raves. He discusses the dual nature of crowds, both as chaotic forces and powerful collectives. Lisa Mueller, a political scientist, shares insights from her research on protest dynamics, revealing that cohesiveness in crowds leads to greater success. Analyzing British protests, she emphasizes the importance of unified goals in achieving meaningful change.
Crowds play a dual role in society, encompassing both physical assemblies like protests and psychological connections such as social media fandoms.
Cohesion within crowd demands significantly influences protest outcomes, with unified messages proving more effective than fragmented ones.
Deep dives
The Nature and Impact of Crowds
The concept of a crowd encompasses both physical and psychological elements, illustrating how gatherings can function beyond mere numbers. Physical crowds gather in specific spaces, while psychological crowds consist of individuals who share common interests or identities, like fandoms on social media. The different dynamics of these crowds frame how they interact with each other and the surrounding environment. During the pandemic, the absence of crowds led to a profound realization about the importance of community, highlighting how both meaningful connections and collective experiences, even with strangers, enhance social fulfillment.
Historical Perspectives on Crowds
The historical narrative surrounding crowds has often painted them as dangerous, rooted in theories from influential figures like Gustave Le Bon, who characterized crowds as irrational and violent. His work, which significantly influenced perceptions of crowds, suggested that individuals lose their civilized nature in group settings, contributing to mob mentality. This perspective continues to affect how authorities respond to crowd situations, often seeing them as threats rather than expressions of collective sentiment. However, modern crowd psychologists argue against this stereotype, emphasizing that crowds can also foster solidarity and positive change, particularly in political and social movements.
Cohesion and Success in Protests
Research indicates that the cohesion of demands within a protest significantly influences the likelihood of achieving desired outcomes. Studies show that protests with clear, unified messages tend to garner more support and succeed in their goals compared to those with fragmented messages. Examples include the South Korean candlelight protests, where a unified slogan contributed to effective mobilization, compared to the disorganized nature of Occupy London, which confused both participants and decision-makers. Understanding this dynamic is crucial for activists aiming to create impactful movements, as clarity resonates more deeply with both the public and policymakers.
Laurie Taylor talks to the writer, Dan Hancox, about the part that crowds play in our lives and how they made the modern world.
From Notting Hill carnival-goers and football matches to M25 raves and violent riots, what do we know about the madness of the multitude? Also, Lisa Mueller, Associate Professor of Political Science at Macalaster College, Minnesota, asks why protests succeed or fail. Examining data from 97 protests, she finds that more cohesive crowds are key. Drilling down into two British protests, Occupy London and Take Back Parliament, protesters who united around a common goal won more concessions than ones with multiple aims.
Producer: Jayne Egerton
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