19min chapter

Thinking Allowed cover image

Crowds

Thinking Allowed

CHAPTER

Understanding Crowd Dynamics in Protests

This chapter explores the complexities of crowd behavior, challenging the perception that crowds are intrinsically prone to negative actions. It discusses the significance of messaging cohesion in protests and how diverse motivations impact the effectiveness of social movements. The chapter also analyzes historical and contemporary examples of protests, emphasizing the importance of unified demands to influence decision-makers successfully.

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