Consulting Mastery The generalist trap
5 snips
Mar 10, 2025 Many consultants fall into the trap of being a generalist, believing it attracts more clients. However, this approach often undermines their credibility and profits. Specializing allows you to command higher rates and fosters deeper client respect. Through real-life stories, the differences in client perception between specialists and generalists are starkly highlighted. Embracing a niche not only enhances marketing effectiveness but also empowers consultants to decline unsuitable projects, ultimately leading to a thriving business.
AI Snips
Chapters
Transcript
Episode notes
Broad Focus Destroys Firm Identity
- Ahmad Munawar shares how his consulting firm tried to be everything to everyone and faced chaos in delivery.
- This broad approach led to a portfolio lacking focus, confusing clients and damaging credibility.
Clients Prefer Specialists Over Generalists
- Clients see generalists as convenient but pay specialists premium fees for expert results.
- Serious clients avoid generalists to achieve better outcomes from focused specialists.
Generalist Consultants Need Strong Networks
- If you prefer varied work as a generalist, ensure you have a strong network to sustain your business.
- Generalist marketing strategies are ineffective; rely on your network's recognition and complex problem solving.