Marketing School - Digital Marketing and Online Marketing Tips How Big Of a Tradeoff is Hiring Top Talent During Scaling?
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Dec 2, 2025 Discover the secrets to hiring top talent during scaling. The hosts explain how downturns reveal true performers and share insights on the founder mindset driving culture and growth. Learn about the challenges of integrating acquisitions and maintaining a strong agency culture. They also discuss the balance between hiring quality versus speed, the importance of topgrading to raise talent standards, and how leaders can set a culture of hustle by leading by example. Real stories highlight the ups and downs of building successful teams.
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Hard Times Reveal True Performers
- Hard times reveal who will grind and who won't during downturns.
- People who perform in bad periods usually excel in good times too.
Use Grit Questions In Interviews
- Ask candidates about when they worked their absolute hardest and how many hours they put in.
- Use that answer to judge grit and real commitment beyond polished resumes.
Turning Down A CMO Offer
- Neil declined a CMO role because he prefers entrepreneurship over corporate bureaucracy.
- He felt large organizations constrict his ability to act and make rapid decisions.