445: Marketing + Comms: Getting in Sync

When marketing and comms teams aren’t aligned, it shows.

In this episode, Drew Neisser is joined by CMOs Cary Bainbridge (ABM Industries), Laura MacGregor (Center for Internet Security), and Grant Johnson (Chief Outsiders) for a candid look at what it really takes to get marketing and comms moving in sync. From co-owning messaging to embedding AI tools and crisis plans into the mix, these leaders share how to stay coordinated without stepping on each other’s toes.

Here’s what you’ll hear:

• How Cary and her comms partner rolled out a brand relaunch to 100,000 employees
• Why Laura brought marketing and comms under one roof, and what that made possible
• How Grant built cross-functional accountability with the right metrics

Plus:

• What to do when misinformation hits, and the playbooks you’ll want ready
• How AI is speeding up localization, automation, and cross-team coordination
• How to activate internal brand champions and cross-functional councils
• What stakeholder engagement looks like when it’s done right
• Why comms needs a direct line to the C-Suite, and what happens when it doesn’t

If you’re done playing telephone across departments, this episode offers a practical path to alignment so marketing and comms stay in sync. Tune in!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/