How I Built This with Guy Raz Burt's Bees: Roxanne Quimby (2019)
Aug 23, 2021
Roxanne Quimby, co-founder of Burt's Bees, shares her remarkable journey from living off the grid in Maine to creating a beloved natural personal care brand. She discusses her partnership with beekeeper Burt Shavitz, the evolution from selling honey to iconic beeswax products like lip balm, and the innovative marketing that set Burt's Bees apart. Roxanne also reflects on her commitment to conservation and the delicate balance between ambition and simplicity that defined their entrepreneurial path.
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Rejection of Materialism
- Roxanne Quimby initially rejected material pursuits, seeking a simpler life.
- She was influenced by Thoreau and prioritized meaning and deep living over material comforts.
Back-to-the-Land Living
- Quimby and her boyfriend bought 30 acres in Maine for $3,000.
- They built a cabin with no running water or electricity, embracing the back-to-the-land movement.
Single Motherhood
- Quimby and George St. Clair separated after about seven years.
- Quimby became a single mother and lived in another cabin, even further off the road.