Join Amy Porterfield, an expert in online marketing and digital products, as she chats with Cody about the world of digital products. They dive into the best platforms for selling, how to uncover hidden digital assets, and the magic of printables for growing your subscriber base. Learn tips on maximizing revenue through strategic digital add-ons and how to repurpose existing tools into profitable offerings. Plus, discover how to launch a side hustle with ease and the potential of selling on Etsy!
Digital products offer a passive income stream by utilizing existing materials that can be easily repurposed and created online.
Effective keyword research is crucial for identifying market opportunities and increasing visibility of digital products in a competitive landscape.
Deep dives
The Current Real Estate Market Landscape
The real estate market is currently experiencing a downturn due to rising interest rates, which has resulted in decreased buyer activity and longer listing times for homes. The episode highlights that these market conditions create opportunities for savvy investors, such as the Fundrise flagship fund, which plans to expand its diversified real estate portfolio. This strategy reflects a potential buying spree, suggesting that while many buyers are retreating, some investors are seizing the chance to acquire properties at lower prices. Understanding market trends is essential for both investors and potential homeowners as they navigate these challenges.
Understanding and Creating Digital Products
Digital products, as defined in the episode, include items like printables, PDFs, and eBooks, which can be created and sold easily online. The conversation stresses the untapped potential many established business owners have with existing materials that can be repurposed into digital products. Participants are encouraged to leverage tools like Canva to develop these products rapidly, making it accessible to those with limited funds. The primary appeal of digital products lies in their ability to generate passive income without ongoing time commitment after the initial creation.
Keyword Research and Market Validation
A crucial aspect of successfully selling digital products is conducting effective keyword research to identify market demand and low competition opportunities. The speaker emphasizes the importance of using tools such as E-Rank and Everbee to discover niche products that are sought after by consumers but not widely offered by competitors. Utilizing long-tail keywords can enhance visibility and attract targeted traffic to listings. By aligning products with specific keywords, sellers can significantly increase their chances of making sales from their digital offerings.
Building an Ecosystem Through Digital Products
The episode discusses the value of creating a cohesive ecosystem of digital products to facilitate sales and customer retention. It highlights the strategy of starting with smaller, lower-priced items, such as templates or guides, to build trust and engagement with a customer base. This gradual approach can lead to increased sales of more expensive products later on, as consumers already familiar with a brand are likely to invest more as they see the value in those products. This concept suggests that nurturing a customer's journey through a structured product suite can enhance overall profitability.
Cody joins Amy Porterfield on the Online Marketing Made Easy podcast to talk all about digital products.
He covers topics such as:
The best platforms to sell digital products
How to find digital products you might already own
How to get more subscribers using printables
How to make more money with digital products
How to add digital products to your existing business
And all about what’s inside his E-Printables course.
Hope this helps someone else start their digital product journey.
If you enjoyed this, please share this episode with a friend!
Links from The Episode
E-Printables Course (with FI Show discount)
Original episode on Online Marketing Made Easy
YouTube Interview
https://www.youtube.com/watch?v=E_ELCryyjEM
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