Marketing School - Digital Marketing and Online Marketing Tips

These Are the 3 First Marketing Hires You Should Make

44 snips
Nov 27, 2025
Discover the three essential marketing hires for 2026 to boost your team. Learn how micro influencers deliver impressive ROI and why data analytics talent is crucial for optimizing resources. Dive into the significance of digital PR in today's AI-driven landscape. Explore the innovative vibe growth marketing manager role, and understand how the evolving CMO position impacts strategy. Finally, don't underestimate email's power as a top revenue generator with effective segmentation and automation.
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ADVICE

Prioritize Micro Influencer Programs

  • Hire an influencer marketing manager focused on micro and nano creators under ~100k followers.
  • Manually outreach to many small creators yields much higher ROI than big influencers for most brands.
ADVICE

Keep An Internal Creator/Producer

  • Employ an internal creator/producer for organic short-form content.
  • Use short-form to generate views and unexpected high-value connections that can convert later.
ADVICE

Make Data And Analytics A Core Hire

  • Hire a data and analytics specialist to remove wastage and clarify performance.
  • Use AI and analytics to fine-tune spend instead of reflexively increasing budgets.
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