The Fitness Business School with Pat Rigsby Fitness Business School - BONUS - Standing Out and Getting Attention
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Mastering Organic Marketing: Lessons in Standing Out
In today's episode, Pat Rigsby discusses the increasing difficulty of standing out with organic content amidst the rise of AI-generated material. He shares insights from his wife Holly's successful engagement on social media. Holly, having had a top-selling fitness product and maintained a large customer base, managed to generate strong engagement with personal, relevant, and authentic posts. Pat emphasizes the importance of defining a clear target audience, building relationships, and truly engaging with followers. Tune in for actionable strategies to enhance your organic marketing efforts in a noisy digital landscape.
00:00 Introduction: The Challenge of Standing Out 01:05 Case Study: Holly's Success Story 03:49 Key Strategies for Engagement 05:57 Building Authentic Relationships 08:01 Conclusion: Blueprint for Organic Marketing