Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡 | Ep. 421
Sep 30, 2025
Snapchat revealed a staggering trillion selfies taken in a year, leaving Jay both amused and alarmed. He discusses October's prime time for gathering customer data, urging marketers to take action. Meanwhile, LinkedIn video views are on the decline, prompting a call for more diverse content. Europe's potential rule to set a minimum social media age sparks debate, and Jay humorously tackles the PR mess surrounding the Golden Bachelor, highlighting the chaos and public backlash.
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Selfie Obsession Moment
- Jay shares a personal reaction to massive selfie stats and admits he takes selfies too.
- He uses the observation to poke fun at modern selfie culture.
October Data Collection Gold Rush
- Turn on your data-collection engines October 1–15 because opt-ins spike then.
- Launch incentivized pop-ups, lead-gen campaigns, and newsletter swaps to capture more contacts.
Digital Majority Age Trend
- Europe is considering a minimum social media age of 16 following Australia.
- This trend could spread globally and change how young people access social platforms.