The Speaking Club: Mastering the Art of Public Speaking

[Quick Tip] Talking About the Plane vs. Talking About the Pain - 276

Dec 7, 2023

Learn how to prioritize audience needs over your own interests, capture attention, and inspire action. Understand the power of connecting with audience pain and crafting impactful talks. Discover a framework for triggering audience action through customer research and targeting the right audience.

11:56

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Quick takeaways

Speakers should focus on connecting with the pain and problems of their audience to achieve desired results.

The Five Levels of Pain Framework helps speakers identify triggers for audience action and enables deep connection with the audience.

Deep dives

Focusing on Audience's Needs

Many speakers focus on what matters to them rather than what matters to their audience. The key is to connect with the pain and problems of the audience and show how your talk or offering can take them from the pain to the desired destination.

Introduction

2min

Focusing on the Destination, Not the Journey

3min

Connecting with Audience Pain and Crafting Powerful Talks

3min

A Framework for Cutting Through Customer Research and Triggering Audience Action

4min

Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15.

I come across many speakers who are struggling to connect with their audience, and as a consequence their talks fail to get them the results that they want. One of the biggest reasons they struggle is because they are doing what I call … talking about the plane vs. talking about the pain.

That’s why in this episode I’m sharing:

What it means to talk about the plane
Why your audience doesn’t care about the plane
What you need to focus on instead.
Why ‘avatar’ exercises are pointless
How to find the burning platform that will get your audience into action
The opportunity if you can connect deeply
A special tool I created to help you get this right

Enjoy!

FREE RESOURCE - The 5 Levels of Pain

(If you want to hear Lavanyaa talk about her experience you can do that here)

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