The Speaking Club: Mastering the Art of Public Speaking
[Quick Tip] Talking About the Plane vs. Talking About the Pain - 276
Dec 7, 2023
Learn how to prioritize audience needs over your own interests, capture attention, and inspire action. Understand the power of connecting with audience pain and crafting impactful talks. Discover a framework for triggering audience action through customer research and targeting the right audience.
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Quick takeaways
- Speakers should focus on connecting with the pain and problems of their audience to achieve desired results.
- The Five Levels of Pain Framework helps speakers identify triggers for audience action and enables deep connection with the audience.
Deep dives
Focusing on Audience's Needs
Many speakers focus on what matters to them rather than what matters to their audience. The key is to connect with the pain and problems of the audience and show how your talk or offering can take them from the pain to the desired destination.
