Madison and Wall Podcast Ep. 68: Netflix' Advertising Sales, Greenland & Advertising, News and Data from P&G, TikTok and WPP + More
Jan 23, 2026
They dig into Greenland tariff threats and what those risks mean for advertising revenue. Netflix's fast-growing ad business and its climb toward top ad sellers gets attention. Discussion covers TikTok sale developments and likely advertiser impacts. P&G signals on consumer cutbacks and WPP's production consolidation prospects are explored.
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Hosts Joke About Forecasting Olympics
- Brian Wieser joked about injuring his arm doing a strict press and discussed a playful forecasting 'Olympics' idea.
- Luke Stillman chimed in about forecasting competitions and related industry participants.
Consumer Sentiment Signals Vibes, Not Direct Spending
- Michigan Consumer Sentiment fell 21% year-over-year but ticked up month-to-month, reflecting mixed vibes not directly tied to spending.
- Brian Wieser emphasized that sentiment signals 'vibes' which only indirectly affect consumer behavior and markets like gold.
Greenland Tariff Impact Is Limited But Symbolic
- Greenland-related tariff threats would directly risk about $5 billion in ad revenue from $130 billion of consumer goods tied to eight countries.
- Luke Stillman warned indirect macro effects from U.S. policy could outweigh these direct ad impacts.