Retention: What Really Matters and What's Completely Irrelevant

The longer members stay at your gym, the better your chances of changing their lives.

So how do you get clients to stick around?

In this episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain CEO Chris Cooper discuss key tactics for improving retention.

They also reveal the frivolous things that don’t actually make a difference.

The foundation for improving length of engagement is simple: Every client needs to have a clear goal, a plan and accountability.

These essential elements are built into the Prescriptive Model, which includes an initial free consultation and regularly scheduled goal review sessions every 90 days.

When clients see the progress they’re making toward their goals, they’re likely to refer friends and family—and when their friends or family members join the gym, they’re more likely to stick around even longer.

As your business grows, retention must be scaled up along with everything else. If you don’t personally notice when someone hasn’t shown up in three days, it’s time to invest in a client success manager (CSM) who can help you reach out to absent members and get them back in the gym.

Links

The Prescriptive Model

Gym Owners United

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1:42 - What keeps clients longer?

4:43 - Motivate your clients

11:00 - Taking steps to success

12:24 - Delegate and outsource retention

29:46 - Your coaches and retention